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Web Redesign for Small Businesses

We fix websites that aren’t performing — not just with design, but by improving conversions, SEO performance, and user experience.

Based in Vancouver, we help small service businesses overcome growth ceilings with strategic website redesign solutions.

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We Redesign underperforming websites for small businesses to generate high quality leads and improve conversions.

Who This Service Is For (And Who It Isn’t)

A web redesign is not for businesses starting from scratch. It’s for businesses that already have:

A Live Website

Some Traffic, History or Online Presence

Performance issues that need to be solved properly

Why Small Businesses Need a Website Redesign

Most clients reach us because:

  • Their site looks outdated and hurts credibility
  • Drag-and-drop platforms like Squarespace or Wix limit performance and SEO
  • Traffic exists, but conversions are low
  • Search engine rankings have slipped over time
  • Website is slow and not mobile friendly
  • The WordPress site is bloated, unstable, or hard to maintain

These are not “design problems.” They’re foundation problems.

Redesign vs Rebuild vs Migration: What’s Right for Your Small Business

“Web redesign” means different things depending on the starting point. Here’s how we approach it in practice.

We do not redesign those platforms. If you want to grow, the logical move is to:

  • Build a new WordPress site
  • Migrate important URLs
  • Redirect traffic properly

  • Set a foundation that can scale

This is usually faster, cleaner, and more cost-effective than trying to optimize a limited platform.

For websites with:

  • Few pages
  • Little or no organic traffic
  • No strong SEO history

An audit is often unnecessary. In these cases, it’s usually smarter to:

  • Build cleanly from the ground up
  • Preserve only what matters.
  • Focus on structure, performance, and clarity

This isn’t just about visuals. The right approach depends on the condition and history of your site.

  • If your site is technically healthy, a redesign can make sense.
  • If your site has significant traffic and a long history, a full rebuild is often the better long-term decision.
  • If your site has some traffic and history, the right path isn’t always obvious.

In those cases, we assess:

  • Technical SEO health
  • Theme and plugin stability
  • Past traffic behavior
  • Cost and risk of fixing versus rebuilding
  • Time required to recover or exceed current performance

Based on the cost and estimated time needed to reach or surpass your current traffic, we help you decide which direction makes the most business sense — before any work starts.

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Our Proven Website Redesign Process (Built for Results)

Every redesign decision at Blinklead is overseen by a Senior Strategist, not a designer.

  • Step 1: Assess the Foundation

We audit SEO, performance and UX to pinpoint exactly what’s holding your site back. This is not a design brief — it’s a strategic evaluation.

Depending on your situation, this may include:

  • A free audit to identify obvious issues
  • A technical SEO audit ($500) for WordPress sites
  • A deep audit ($1,000) for complex or high-risk cases

Audits are decision tools, not upsells.

  • Step 2: Decide the Smart Path

Based on data, we determine whether it makes sense to:

  • Build new and migrate strategically (if needed)
  • Partially restructure and optimize
  • Rebuild on the existing site

If we don’t believe redesign is the right investment, we’ll say so.

  • Step 3: Strategic Build or Rebuild (Not Just Design)

When we proceed, the focus is on:

  • Performance and Core Web Vitals
  • Clear site structure and hierarchy
  • Conversion-focused user experience
  • SEO-safe URLs and redirects
  • Long-term stability and scalability
  • Clear signals of expertise, trust, and legitimacy that help your site rank and convert

Design changes are a result, not the objective.

What You Can Expect from a Strategic Redesign

While every case is different, common improvements include:

  • Faster load times and stronger Core Web Vitals
  • Clearer messaging and site structure
  • Better mobile experience
  • Higher engagement and lower bounce rates
  • More Conversions and High Quality Leads
  • A website that accurately reflects the business

The biggest change most clients notice is clarity — for both users and search engines.

Web Redesign Projects That Increased Conversions & Visibility

Explore examples of small business redesigns that improved both search performance and business outcomes.

Interior Design Award Winner  Website redesign from Wix

Learn More

Landscaping Vancouver
New logo, web redesign

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Commercial Cleaning
Logo & Website Redesign

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See All Our Work

Pricing, Audits & Timelines

Website redesign pricing is comparable to a new website build and varies based on scope and complexity.

When a site has existing traffic or SEO history, a $500 audit may be required, with fix and rebuild proposals typically ranging from $2,000–$4,500.

Not always. Audits are recommended when a site has existing traffic, ranking history, or higher SEO risk. For simpler cases, we may proceed without a formal audit.

Yes.

  • 50% of the audit fee is credited if you proceed with a redesign
  • 100% of the audit fee is credited if you move into ongoing SEO services.

Most redesign projects take 4–8 weeks, depending on complexity, content readiness, and migration requirements.

Yes. We support URL migrations across Wix, Squarespace, and WordPress as part of redesign projects.
Simple migrations may be handled at a low cost, while complex or high-risk migrations are scoped separately based on traffic and SEO history.

Ready to Stop Losing Leads & Start Growing Online?

Get a free redesign assessment. We’ll identify what’s holding your site back and advise you on the best path — no pressure.

Book A Redesign Strategy Call

Hours of Operation

  • Monday – Friday: 9 am – 6 pm
  • Saturday: 9 am – 3 pm
  • Sunday: 9 am – 3 pm

Blinklead Marketing Inc.
4815 Eldorado Mews Vancouver BC, V5R 0B2
+1 604 401 9087

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Parisa

Parisa leads client delivery and operations at BlinkLead, ensuring clear communication, reliable execution, and consistent follow-through. She works closely with clients to keep projects on track and expectations aligned, playing a key role in building long-term trust and strong client retention.

  • (604) 710 4547
  • parisa@blinklead.com

Payam

Payam brings over four years of hands-on experience helping contractors and consultants generate consistent leads and conversions through practical, industry-specific strategies—not just SEO or ads alone. He supports more than a dozen business owners each week, often without expectation, and that trust-first approach has driven BlinkLead’s growth through strong referrals and long-term partnerships.

  • (604) 401 9087
  • payam@blinklead.com

Sam Rezaei

Sam Rezaei founded BlinkLead in 2022 to help small businesses that genuinely serve their communities get the visibility they deserve. She’s focused on honest growth—clear strategy, practical execution, and results that actually matter. Sam leads BlinkLead with a hands-on approach, partnering closely with clients to build sustainable growth without shortcuts or empty promises.

  • (778) 951 8150
  • srezaei@blinklead.com

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